Watch Live
Severe Weather Alert Banner
Youtube Tiktok Facebook-f Instagram X-twitter

About eastTNweather

I'm Mike Witcher

the founder and chief meteorologist of eastTNweather — the fastest-growing, hyper-local digital weather brand in East Tennessee. With more than 25 years of professional forecasting experience, I’ve built a reputation for accuracy, clarity, and community-focused coverage that people rely on every single day.

If you’re looking to reach East Tennesseans with a message backed by trust, consistency, and real influence — I’m the meteorologist and the brand you want behind it.

After decades in television, I launched eastTNweather with one mission:

Deliver the most trusted, user-focused weather coverage for the people who live, work, and travel across East Tennessee.

Today, eastTNweather reaches millions of users, offers a top-rated weather app, and streams the area’s only local 24/7 weather channel on Roku, Amazon Fire, YouTube, and more.

What You Can Expect

  • Proven Expertise

    Over two decades forecasting East Tennessee’s microclimates — Plateau, Valley, Foothills, and Smokies — with unmatched accuracy.

  • Local Leader

    The face of East Tennessee weather, delivering live forecasts every day across multiple digital platforms.

  • High Engagement

    Millions of monthly views and interactions across digital, app, and streaming channels.

  • Brand Power

    Advertisers and partners trust eastTNweather because the audience trusts me.

  • Real Results

    My content consistently drives engagement, app downloads, viewer retention, and brand visibility for partners.

What Sets Us Apart

  • No-hype, trusted forecasts
  • Deep connection with the East Tennessee community
  • Innovative digital platform built from the ground up
  • Top-performing social media and streaming reach
  • Authentic on-camera presence and strong brand credibility