About eastTNweather
I'm Mike Witcher
the founder and chief meteorologist of eastTNweather — the fastest-growing, hyper-local digital weather brand in East Tennessee. With more than 25 years of professional forecasting experience, I’ve built a reputation for accuracy, clarity, and community-focused coverage that people rely on every single day.
If you’re looking to reach East Tennesseans with a message backed by trust, consistency, and real influence — I’m the meteorologist and the brand you want behind it.
After decades in television, I launched eastTNweather with one mission:
Deliver the most trusted, user-focused weather coverage for the people who live, work, and travel across East Tennessee.
Today, eastTNweather reaches millions of users, offers a top-rated weather app, and streams the area’s only local 24/7 weather channel on Roku, Amazon Fire, YouTube, and more.
What You Can Expect
-
Proven Expertise
Over two decades forecasting East Tennessee’s microclimates — Plateau, Valley, Foothills, and Smokies — with unmatched accuracy.
-
Local Leader
The face of East Tennessee weather, delivering live forecasts every day across multiple digital platforms.
-
High Engagement
Millions of monthly views and interactions across digital, app, and streaming channels.
-
Brand Power
Advertisers and partners trust eastTNweather because the audience trusts me.
-
Real Results
My content consistently drives engagement, app downloads, viewer retention, and brand visibility for partners.
What Sets Us Apart
- No-hype, trusted forecasts
- Deep connection with the East Tennessee community
- Innovative digital platform built from the ground up
- Top-performing social media and streaming reach
- Authentic on-camera presence and strong brand credibility
